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Most customers don't have an agenda. They don't have anything to gain or lose by offering their input. Their fellow consumers understand that, so if you can borrow some of your customers' credibility, you can cultivate some trust with your target base businesstalking.co.uk Issue surveys, ask for feedback after any survey call, find ways to let customers contribute to and improve your operations. It's one of the more effective avenues for letting customers know you value them for more than their money